Slingshot is the specialized CX, AI and product partner for MENA's banks. We turn mobile, internet banking, onboarding, lending and SME journeys into measurable wins — aligned with SAMA expectations and the region's digital ambitions.
Six tracks, one operating logic — CX-first, AI-enabled, regulator-ready, measurable from day one. Engage one, or run all six through the Banking Innovation Office retainer.
Designing banking services end-to-end — beyond screens.
Transforming fragmented banking journeys into seamless, measurable digital experiences.
Helping banks operationalize AI securely across customer and employee experiences.
Building the next generation of financial products and digital ecosystems.
Helping banks scale digital product delivery with governance and operational maturity.
Bridging innovation, regulation, and customer trust.
An AI-driven mystery-shopping platform designed for retail, SME, wealth and corporate banking — Taqassi turns every branch visit, mobile app session, contact-centre call and digital journey into measurable evidence you can act on. Audit-ready for SAMA customer-protection reviews.
Instead of selling projects one at a time, the Banking Innovation Office is a monthly or quarterly retainer where Slingshot acts as your embedded innovation, product strategy, CX and AI transformation partner — with senior advisory, a dedicated discovery squad, and a steering cadence with your executive team.
Sultan and the core Slingshot leadership team sit on your innovation steering, scope quarterly bets, and challenge the strategic narrative against the market.
A dedicated discovery and design squad turns executive briefs into validated MVPs, journey redesigns and product roadmaps your engineering org can deliver against.
Quarterly journey audits and Voice-of-Customer reviews tied to NPS, CES, CSAT and conversion — with a backlog of measurable interventions your CX and product teams can execute.
AI strategy and governance for customer and employee-facing use cases — agentic systems, AI copilots, conversational banking — with guardrails baked in.
Engagement: monthly or quarterly retainer. Indicative ramp 4–6 weeks. Senior availability and squad composition agreed with your COO / CDO before kickoff.
Brief us on your bankFounder & CEO Sultan Shalakhti led digital banking transformation at Al Rajhi Group and Vision Bank before founding Slingshot. Banking is the original specialism.
Every design system, journey and governance playbook we ship is reviewed against SAMA expectations — security, consent, accessibility, auditability, customer protection.
In Saudi Arabia we deliver jointly with Master Team — a leading Saudi software & AI company and a subsidiary of Master Works — combining senior international expertise with on-the-ground squads.
We baseline NPS, CES, CSAT, conversion and complaint volume before we touch anything, then ship in measurable increments and hand over the dashboards.
Our AI work is auditable, evaluated, and tied to a customer or employee outcome — not technology theatre. Banks are the toughest crowd for AI; we design for that bar.
All design systems, journeys and AI copy are produced bilingual with RTL handled correctly — not retrofitted. Arabic is a first-class language at Slingshot.
We are a specialized innovation partner — not a marketing or development agency. We embed inside the bank's product, CX and digital teams; we co-create strategy, design and engineering against measurable KPIs (NPS, CES, conversion, time-to-product); and we deliver in Saudi Arabia jointly with Master Team for on-the-ground scale. Our founder, Sultan Shalakhti, led digital banking transformation at Al Rajhi Group and Vision Bank, so banking is in the DNA.
Yes. Our digital-experience reviews, design systems, governance playbooks and compliance journey design are all SAMA-aligned. We work with security, risk, compliance and audit teams from day one — not at the end — so every artifact is auditable and ready for regulator review.
We instrument every engagement against the metrics the bank already cares about — NPS, CES, CSAT, complaint volume, conversion on onboarding and lending journeys, time-to-decision, branch deflection — plus operational metrics like cost-per-resolution and employee CSAT. We baseline before we touch anything, ship in measurable increments, and produce dashboards your team can run after we leave.
Yes — and that's the default. We embed with your internal product, design, engineering and risk teams. We don't replace your core banking vendors; we make the customer-facing layer measurably better and shape the operating model around it.
A monthly or quarterly retainer where Slingshot acts as your embedded innovation, product strategy, CX and AI transformation partner. Senior advisory (Sultan and core team), a dedicated discovery and design squad, AI strategy support, and a steering cadence with your executive team — instead of project-by-project engagements.
Discovery sprints typically start within 2–3 weeks of an aligned brief. A full Banking Innovation Office retainer takes 4–6 weeks to spin up because we calibrate the squad and the governance cadence to your bank's specific environment.
Tell us about the bank, the ambition, and the specific journeys you want to fix. We respond within one business day with a tailored next step — discovery sprint or Banking Innovation Office brief.
