For startups — founder-friendly partner

Build smarter, faster — with Slingshot.

Specialized innovation partner for MENA startups. Founder advisory retainers from 3,500 SAR/mo, MVP design sprints, AI workshops and brand toolkits — with discounted access to Nexus, our product workspace, baked in.

  • Founder advisory
  • MVP sprints
  • AI workshops
  • Brand & launch
  • Co-Innovate
  • Bonus Nexus access
01 — Pricing

Three tiers, founder-friendly. Start free, scale when you're ready.

Indicative pricing — final quote based on stage and scope. Build and Scale run on a 12-month minimum partnership billed monthly — long enough to ship real outcomes worth measuring. Spark stays free, month-to-month, no commitment.

01

Spark — Free

For founders just getting started. Get on our radar, learn the playbook, and use Nexus to organize your early thinking.

  • Monthly group founder office hours (open call)
  • Quarterly Ask Me Anything sessions with Sultan and the Slingshot team
  • Slingshot Academy community access
  • Nexus Starter (free SaaS workspace)
03

Scale — ~9,000 SAR/mo · 12-month minimum

For startups with traction and a small team. Slingshot becomes your de-facto product, design and AI strategy partner.

  • 12 hrs/month 1:1 founder advisory
  • 2 MVP design sprints per quarter
  • Quarterly AI strategy session (founders + tech lead)
  • Brand & launch toolkit (identity, pitch deck design)
  • Investor materials review
  • Nexus Pro at 50% off
  • Direct line to Sultan + core team

* Indicative pricing in SAR. Build & Scale require a 12-month minimum partnership, billed monthly. Upgrades allowed mid-term and reset to a fresh 12-month at the new tier. Downgrades happen at renewal. Spark is free and stays month-to-month.

02 — Services

The Slingshot toolkit, scaled for founders.

Six tracks that map to the real problems early-stage founders hit — shaped by 14+ years and 150+ products shipped.

Founder advisory

1:1 sessions with Sultan and the core team. Strategy, product, hiring, fundraising. Bring your hardest calls — leave with a clearer roadmap.

Product strategy

Roadmap, prioritization, KPI definition, opportunity sizing. Cut through the noise — what to build, what to skip, how to measure.

MVP design sprints

Two-week fixed-scope sprint. Research → prototype → validated mock. Hand off to engineering ready to build.

AI workshops & integration

Half-day session for founders + 1 engineer. AI strategy without the hype, then integration help when you're ready to ship.

Brand & launch toolkit

Identity, visual language, pitch deck templates, launch checklist. Ship a startup that looks like it raised twice the round.

Investor materials

Pitch deck design, narrative framing, demo storyboard, data-room polish. The version of you investors actually take seriously.

Have a problem we haven't listed?

Most of our best work starts with an unusual brief.

Tell us about it
03 — Equity track

Co-Innovate — no cash? Real idea? Let's co-build.

For founders with a strong product hypothesis but limited runway. Slingshot becomes your build partner through an SPV / equity structure — we put in design, product, engineering and go-to-market; you put in domain, vision, and a share of the upside.

Equity-based engagement

Cash-light entry with a defined equity stake. Terms agreed up front. No surprises in year two.

Joint product team

Designers, engineers and PMs from Slingshot embedded with you — the same people we put on enterprise engagements.

Shared go-to-market

We bring distribution channels, partnerships and regional credibility. You bring the domain expertise.

Defined liquidity path

Clear terms, clear exits. We structure the SPV so both sides have aligned incentives at every stage.

Engagement: SPV-based partnership. Discovery call sets scope, equity range and what Slingshot contributes vs. what you bring. Most Co-Innovate engagements take 6–8 weeks to formalize.

Pitch us your idea
04 — Tools in the family

Products you can use alongside the services.

Two Slingshot products founders find immediately useful. Both are independent — you can subscribe directly even without joining the startup program.

05 — Why us

Built by founders, for founders.

  • Founder track record

    Sultan led digital banking transformation at Al Rajhi Group and Vision Bank before founding Slingshot. 14+ years building products at scale.

  • 150+ products shipped

    Across 25+ clients in MENA. Banks, government, startups, retail, hospitality. We've seen the patterns — and the traps.

  • In-Kingdom delivery

    Joint delivery with Master Team in Riyadh for Saudi-hosted work. Local teams, local context, in-language when you need it.

  • Practical AI

    We integrate AI when it changes the outcome — agentic systems, ML, copilots. Guardrails baked in. No technology theatre.

  • Banking + payments know-how

    Card flows, KYC, SAMA-aware design, payment-gateway integration. Your fintech founder problems are familiar problems.

  • Direct founder access

    You talk to Sultan and the principals. No handoff to juniors. No agency layer. Decisions move at startup speed.

06 — Frequently asked

Questions founders ask us first.

Who's eligible for the Slingshot startup program?

Any MENA-based startup, pre-seed through Series A. We focus on founders building digital, AI, fintech, retail-tech, GovTech and SaaS products. If you're outside MENA but building for MENA, talk to us — we still take those.

What if we can't afford the Build tier (3,500 SAR/mo for 12 months)?

Start with Spark — it's free and stays month-to-month, no commitment. We also offer ad-hoc consulting (single workshop or single sprint) if a 12-month Build partnership is too much right now. For pre-revenue startups with a strong hypothesis, Co-Innovate (equity-based) may be a better fit than cash retainers.

How does the Nexus discount work?

Active Build or Scale tier members get 50% off Nexus Pro for the duration of their engagement. Discount is applied manually after qualification — we'll set you up on signup. If you cancel the Slingshot tier, the Nexus discount also ends but you keep the workspace at standard pricing.

What's the commitment shape? Can we upgrade or downgrade?

Build and Scale run on a 12-month minimum partnership, billed monthly — that gives both sides the runway to actually deliver outcomes worth measuring (not a one-month dabble). You can upgrade mid-term (e.g., Build → Scale after raising a round) and that resets to a fresh 12-month at the new tier. Downgrades happen at renewal, not mid-term. Spark stays free and month-to-month — no commitment, no contract.

Do you take equity? What range for Co-Innovate?

Yes — Co-Innovate is built around equity-share. Specific terms are case-by-case and depend on what we're contributing (cash equivalent of design, engineering and go-to-market). The range gets discussed at the discovery call once we understand stage, ambition and the role Slingshot will play. Standard SPV structures with clear vesting and exit terms.

How fast can we start?

Discovery call within a week of applying. Build/Scale engagements typically start within 2–3 weeks once scope is agreed. Spark access is immediate.

Do you support pre-revenue startups?

Yes. Spark is open to anyone. Build and Scale work for pre-revenue startups who've raised at least a small round. Co-Innovate exists specifically for pre-revenue, pre-traction founders with a strong hypothesis and the right team.

07 — Apply

Tell us about your startup.

Founder name, the startup, the stage you're at, and the tier you're eyeing. We respond within one business day with a discovery-call invite or, if Co-Innovate is the better fit, a short term sheet to get the conversation started.

Riyadh, Saudi Arabia Master Team — Al Yasmin, Anas Bin Malik Rd, Building 133, Floor 2
Amman, Jordan Jabal Al Weibdeh, Building #4, Ground floor